Abstract: The authors discusses the suggestive possibilities of new digital technologies in the dissemination and popularization of socially significant knowledge about traffic rules and safety.
The modern Russian and foreign experience of social advertising about road safety is analyzed. It is shown that with the use of new technologies in social advertising on the topic of road safety, the role of suggestive influence based on the use of artistic metaphor and documentary naturalism increases. The author's typology of suggestive techniques used in modern social advertising to increase the persuasiveness of content and to enhance the socio-psychological effects of social advertising is proposed. There are such visual suggestive techniques carried out with the help of new technologies as special effects of transformation (including animation, changing the environment, changing the body) and the effect of presence (carried out through transmedia and interactivity). These techniques are complemented by a concise verbal presentation of the rules of the road in the imperative mood.
The socio-psychological mechanisms of the impact of these techniques based on their special combination are analyzed. It is shown that the selected visual suggestive techniques are based on causing varying degrees of discomfort to the audience: from mild to completely unconscious – to shock, which becomes a favorable ground for the suggestion of a verbalized idea in the audio track and the credits of the video.
It is shown that suggestive techniques in modern social advertising about road safety, carried out on the basis of new technologies, lead to the mental construction of the image of the city in the spirit of archaic fairy-tale models and initiation rites, and thereby largely ensure the effectiveness of such advertising.
The results of the study can be used in socio-cultural practice related to road safety in a modern city.

Abstract: This article provides a comprehensive research of the architectural model as a cultural phenomenon in cultural-historical dimension since its origin to the latest technological solutions applied in modern architectural modeling. Research methodology is based on the structural-functional and semiotic approaches. The analysis of historical-cultural and modern development of architectural model reveals the five sociocultural functions fulfilled by the architectural model in professional activity, society and culture: professional planning and coordination of architectural project; presentation of the project to customer; commemoration of the outstanding results of human activity; educational engineering; art modeling, namely within the framework of the ensemble type of stenographic art.  It is demonstrated that since the beginning of the XXI century, the main function of architectural model – improvement of the project – intertwines with digital modeling for the most part. However, the presentational, commemorative, educational and artistic functions of the architectural model continue to be implemented in actual material, scaling up the distribution and improving the professional methods and techniques of implementation. Analysis is conducted on the role of 3D- printing for the development of modern architectural model. The conclusion is made that the architectural model is a universal form of retaining and transmitting cultural experience, the possibilities of which are not diminished by the advancement of digital technologies and virtual reality. The relevance of architectural model in modern world is associated with the unique quality of the phenomenon- to give a person an enticing illusion of symbolic appropriation of space. Digitalization of the society, professional activity, and education expands the needs for architectural modeling, and simultaneously provides new opportunities for implementation of a number of sociocultural functions of the architectural model on a new level.

Abstract: The subject of this research is cosplay as a modern large-scale practice of copying and public demonstration of the costume, image and behavior of famous heroes of popular culture: movies, animated movies, comic strips, and video games within the framework of thematic festivals, processions, and clubs. This article provides scientific grounds for comprehensive analysis of the phenomenon of cosplay as a modern cultural form and practice through determining its cultural and historical prototypes, as well as artistic and social development. The empirical material contains the interviews with the Russian cosplayers, observations, publications in field-specific mass media, and digital broadcasting of cosplay events. The novelty of this work consists in revealing the cultural-historical prototypes of cosplay – totemic primitive festivities, medieval carnival, first forms of theater, as well as in outlining the artistic and social trends of cosplay, among which are the development of the language of modern visual culture and improvement of popular culture through creative materialization of the characters of screen culture. The author describes the socio-psychological mechanisms, which underlie the practice of cosplay and are close to the genetic foundations of the existence of theater: imitation and identification. The article carries out the typology of cosplay genres; determines the universal features and the specifics of the national forms of cosplay.

Abstract: The subject of the research article is the author's psychological master class 'Me and My Doll' as the therapeutic response tot he socio-cultural challenges of the modern age. In their research the authors describe theoretical and methodological grounds and analyze practical results of the master class. The master class is viewed as an original kind of art therapy aimed at compensation of psychological difficulties of modern human resulting from the problems of identification, increased anxiety, low self-esteem as well as satisfaction of personality needs for self-knowledge and self-realization. The authors describe the details of carrying out the master class and accompany their description with the analysis of particular examples from practice. The theoretical and methodological basis of the master class is the Gestalt approach and analytical psychology that are put to practice during creation and interpretation of the image of a folk Slavic rag doll that in our case represents the materialized form of an archetype. The experience of the twelve psychological master classes 'Me and My Doll' at the public library No. 221 of Moscow has proved the method to be efficient and therefore the method can be recommended for work with both professional and wide audience. The main point of the psychological mechanism lying in the basis of the master class is the following. The image of the Other represented in the doll becomes some kind of an identification version of one self that allows to investigate, accept and integrate the just discovered subpersonality into the personality structure, thus clarifying the most difficult processes of identification to a person and considerably increasing the psychological tension that inevitably accompanies his searches for socio-cultural identity. Moreover, materialization of the archetype that happens during the psychological master class stimulates the transfer of unconscious elements to consciousness and as a result aims at acquisition of human's integrity and harmony with himself and the world.